by Sam Lerchen | Feb 3, 2026 | Roofing Services, Tips
Winter Maintenance Tips Every Southeast Michigan Homeowner Can Do Winter in Southeast Michigan is hard on homes. Between heavy snow, freezing rain, ice dams, and constant freeze-thaw cycles, your roof takes a beating every year. The good news? There are several...
by Sam Lerchen | Feb 2, 2026 | Roofing Services
Starter Shingle Install on the Eaves: Why This Step Matters In this video, Ivan installs starter shingles along the eaves of a roof. This step happens early in the roofing process, but it plays a major role in long-term performance. Many homeowners never see this...
by Sam Lerchen | Feb 1, 2026 | Roofing Services
Basic Roofing Terminology Every Homeowner Should Know Before Hiring a Roofer If you’re getting estimates for a new roof, you’ll probably hear a lot of terms that sound familiar—but aren’t always explained clearly. Knowing basic roofing terminology helps you ask better...
by Sam Lerchen | Jan 30, 2026 | Roofing Services
Installing Starter Shingles on the Rake Edge in Metro Detroit In this video, Ivan is installing a starter shingle along the rake edge of a roof we completed in Metro Detroit. This step may look simple, but it plays a major role in how well a roof performs over...
by Sam Lerchen | Jan 29, 2026 | Siding - Vinyl, Hardie, and More, Roofing Services, Tips
Getting a Roof or Siding Estimate? How to Set Yourself (and Your Contractor) Up for Success If you’re thinking about replacing your roof or siding or you’re actively gathering estimates there’s one thing that can make the entire process smoother, more accurate, and...
by Sam Lerchen | Jan 13, 2026 | Roofing Services
Why Cedar Shingle Roof Replacement Requires All New Roof Decking in Southeast Michigan If your home has an old cedar shingle roof, replacing it is very different from replacing an asphalt shingle roof. One of the biggest surprises for homeowners in Metro Detroit and...
