Meet the Team Behind Level Up Improvement: Your Trusted Home Remodeling Experts in Metro Detroit
At Level Up Improvement, located at 3042 Academy in Dearborn, MI, we understand that the strength of our company comes from its people. Indeed, our dedicated team brings decades of combined experience in roofing, siding, windows, insulation, and home restoration to homeowners across the Metro Detroit area.
From the very first consultation to the final inspection, we prioritize craftsmanship, communication, and customer satisfaction. Consequently, our clients know they are working with a team that truly cares.
In this blog post, we proudly introduce the individuals who make Level Up Improvement a trusted partner for homeowners in Dearborn, Detroit, Royal Oak, and surrounding communities. You’ll discover not only their expertise but also the personal dedication that drives our mission to deliver top-quality home improvement services.
Brandon Parsons – Co-Owner & Director of Operations
As Co-Owner and Director of Operations, Brandon Parsons brings over 20 years of hands-on experience in the remodeling industry. From the outset, Brandon ensures that every project runs smoothly and delivers the five-star customer experience that Level Up Improvement is renowned for.
Furthermore, he oversees each stage of the process—from the first phone call to the final walkthrough. As a result, timelines are met, crews are supported, and homeowners feel confident every step of the way. Brandon’s attention to detail and dedication to customer care set our roofing, siding, and window projects apart.
Brandon lives in Dearborn, MI, with his wife, Megan, who also serves as the Office Manager at Level Up, and their two teenage children. Outside of work, he enjoys boating and cooking for family and friends. In fact, his love for hands-on work and meticulous care carries over from his personal life to every home improvement project.
Sam Lerchen – Co-Owner & Director of Sales (Customer Relations)
With over 10 years of experience in the home improvement industry, Sam Lerchen leads our sales and customer relations team. In addition, Sam works closely with homeowners to ensure their needs are fully met from the first consultation through project completion.
As Director of Sales, Sam emphasizes honest communication and building long-term relationships. Consequently, homeowners feel informed, confident, and supported throughout the entire process. Whether it’s a roof replacement, siding upgrade, or energy-efficient window installation, Sam ensures that families make smart decisions tailored to their home.
Sam grew up in Romeo, MI and now lives just north of Detroit, MI. Meanwhile, outside of work, he enjoys golfing, visiting the west side of Michigan, and cooking in his kitchen—especially soups and perfecting his BBQ skills. Indeed, his approach combines both professional expertise and a personable touch.
Alvin Ashley – Sales Consultant
Alvin Ashley has more than 20 years of experience in the remodeling industry. Over the years, he has built a reputation for helping families make smart, informed decisions about their homes. Importantly, Alvin uses a no-pressure approach, listening carefully before offering practical solutions.
For example, when guiding homeowners through roofing repairs or complete replacements, Alvin ensures that every decision is made with clarity, honesty, and expertise. Moreover, as a U.S. Air Force veteran, he brings discipline, dedication, and integrity to every project.
Alvin lives Downriver, MI, with his children. As a result, he understands the unique needs of local homeowners and applies the same level of care and professionalism to every project. In fact, his clients often note that Alvin feels less like a consultant and more like a trusted partner in home improvement.
Brad DePoole – Sales Consultant
Brad DePoole brings over 10 years of hands-on experience in home remodeling. As a result, he has a deep understanding of the challenges homeowners face and focuses on helping families find the best products for long-term performance and value.
Like Alvin, Brad prioritizes solutions over sales pressure. Additionally, he educates homeowners, giving them the knowledge and confidence to make the right decisions for their homes. Consequently, every project he works on meets the high standards of Level Up Improvement.
Brad lives in Waterford, MI, with his wife and their two young children. Outside of work, he enjoys boating, golfing, and spending quality time with family.
Why Metro Detroit Homeowners Trust Level Up Improvement
When you choose Level Up Improvement, you’re not just hiring a contractor—you’re partnering with a team that treats your home like their own. In fact, we are proud to be:
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Local and family-owned
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CertainTeed Select Certified
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Dedicated to exceptional craftsmanship
From the first call to the final walkthrough, our goal is to exceed expectations and provide a smooth, worry-free home improvement experience. Whether you live in Dearborn, Detroit, Royal Oak, or the surrounding Metro Detroit communities, our local roots and expertise mean your home is in trusted hands.
The Level Up Improvement Difference
What truly sets Level Up Improvement apart is our people. Indeed, each member of our team combines:
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Decades of hands-on experience
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Customer-first approach
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Strong local knowledge of Metro Detroit homes
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Commitment to honest, clear communication
Furthermore, we don’t just complete projects—we educate homeowners, ensure every detail is flawless, and provide ongoing support long after the work is finished. For instance, we take the time to explain material choices, maintenance tips, and long-term care strategies for every project.
Partner With a Team That Cares
Choosing a home improvement contractor is about trust. As a result, with Level Up Improvement, you’re not just hiring a company—you’re partnering with dedicated professionals who are passionate about making your home look and perform its best.
Whether your home needs:
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Roofing repair or replacement
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Vinyl or siding upgrades
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Energy-efficient window installation
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Full home restoration services
…our Metro Detroit team ensures every project is handled with care, precision, and a personal touch.
In addition, our team’s local expertise helps homeowners navigate the unique weather challenges and building requirements of Southeast Michigan, ensuring lasting results.
Local Expertise Matters
Being based in Dearborn, MI, we understand the specific needs of Metro Detroit homes. Moreover, our experience with local architecture, climate, and building codes allows us to recommend materials and solutions that truly work for the region.
For example, our roofing solutions are designed to withstand Michigan’s heavy snow and wind, while our siding materials are selected for durability and energy efficiency. As a result, homeowners receive solutions tailored specifically to their location and home type.
Indeed, our team combines professional skill, local knowledge, and genuine care to ensure every project is a success.
Conclusion: Meet Your Metro Detroit Home Improvement Team
At Level Up Improvement, our people are our greatest asset. From Brandon Parsons’ hands-on operations oversight to Sam Lerchen’s customer-focused guidance, Alvin Ashley’s veteran-driven dedication, and Brad DePoole’s remodeling expertise, our team is ready to help homeowners across Dearborn, Detroit, Waterford, and Southeast Michigan transform their homes.
In addition, choosing a local, family-owned company like Level Up Improvement ensures you receive honest advice, expert craftsmanship, and personalized service. Ultimately, our mission is to help every homeowner feel confident, informed, and satisfied with their home improvement project.
Contact us today at our Dearborn, MI office to schedule your consultation and discover why Metro Detroit families trust Level Up Improvement for roofing, siding, windows, and complete home restoration services.