James Hardie in Oakland County: What It Is, How It’s Made, and Why Oakland County Homeowners Love It
If you’ve been researching siding options for your Oakland County home, chances are you’ve come across James Hardie. It’s not just hype. James Hardie fiber cement siding has become the go-to choice for homeowners across Royal Oak, Clawson, Birmingham, Troy, and the rest of Oakland County because it’s built to handle exactly what Michigan winters and summers throw at a house. At Level Up Improvement, located right here in Royal Oak at 4425 Fernlee, we install James Hardie siding all the time, and we think every homeowner deserves to know why it’s worth the investment.
What Is James Hardie Siding?
James Hardie siding is a type of fiber cement siding, which means it’s made from a combination of natural, engineered materials that are pressed, cured, and finished to create one of the most durable exterior products on the market. It looks like wood. It installs like traditional siding. But unlike wood, vinyl, or aluminum, it holds up to moisture, fire, pests, and the brutal freeze-thaw cycles that Oakland County homeowners deal with every single year.
The company itself has been around since 1888 and today holds more than 90% of the U.S. fiber cement siding market. When a product dominates an industry by that margin, there’s a reason.
How James Hardie Siding Is Made
Understanding the manufacturing process is key to understanding why this product performs so well. James Hardie isn’t just pressing wood pulp into boards and calling it a day. The process is detailed, high-quality, and specifically engineered for long-term durability.
Step 1: The Ingredients Hardie siding starts with four core materials: Portland cement, silica sand, cellulose fibers, and water. Portland cement gives the board its structural strength. Silica sand adds density and dimensional stability, which prevents warping and sagging over time. Cellulose fibers, sourced from rapidly renewable trees, give the board flexibility and crack resistance. Water holds everything together during forming and is actually recycled up to four times during the manufacturing process. On top of these four ingredients, James Hardie adds proprietary chemical additives that improve UV resistance, moisture tolerance, and long-term color retention. These additives are not found in generic fiber cement products and are a big part of what separates Hardie from the competition.
Step 2: Mixing and Forming The ingredients are blended into a fine slurry in large tanks. That mixture is then pumped through high-pressure systems and formed into boards. The boards are pressed to remove excess water and shaped into the specific profiles you’d recognize, whether that’s the classic lap siding look of HardiePlank, the cedar shake appearance of HardieShingle, or the clean vertical lines of HardiePanel.
Step 3: Autoclaving This is the step that really sets James Hardie apart. The formed boards are moved into large autoclaves, which are high-pressure steam chambers that cure the material under intense heat and pressure. This process permanently bonds all the ingredients together at a molecular level, producing a board that is dramatically stronger and more moisture-resistant than anything that comes out of a standard drying oven.
Step 4: Finishing and ColorPlus Technology After autoclaving, the boards are trimmed, machined for precision, and either primed for a field-paint finish or coated with James Hardie’s proprietary ColorPlus Technology. ColorPlus is a baked-on factory finish applied in multiple layers that resists peeling, chipping, and fading far better than traditional paint jobs. If you’ve ever repainted wood siding every five to seven years, ColorPlus is a game-changer.
Step 5: Quality Control Every board goes through a rigorous inspection before it leaves the facility. Consistency in strength, appearance, and durability is verified before the product is packaged and shipped. This attention to detail is why James Hardie backs every product with a 30-year non-prorated warranty.
5 Major Benefits of James Hardie Siding for Oakland County Homeowners
1. It’s Built for Michigan’s Climate
Oakland County doesn’t do mild. We get humid summers, brutal cold snaps, heavy snow, and freeze-thaw cycles that destroy lesser siding materials year after year. James Hardie was specifically engineered for climates like ours. The autoclave curing process seals the boards against moisture infiltration so they won’t swell, warp, or rot. The fiber cement composition doesn’t contract and expand dramatically with temperature swings the way vinyl does. If you’ve seen vinyl siding crack or buckle on a Michigan home, you understand why this matters. Hardie holds its shape and its integrity through all of it.
2. Fire Resistance That Could Save Your Home
James Hardie siding is non-combustible. It will not ignite when exposed to a direct flame and will not contribute fuel to a fire. It carries a Class A fire rating, which is the highest available. This isn’t just a safety benefit, it’s a financial one. Many insurance companies offer premium discounts for homes sided with non-combustible materials. If you’re in Royal Oak or anywhere else in Oakland County, it’s worth a call to your insurance agent after installation to ask about a discount.
3. Pest and Rot Resistance
Wood siding, even treated wood, is vulnerable to carpenter ants, termites, woodpeckers, and the rot that comes with repeated moisture exposure. James Hardie is made of cement, sand, and cellulose. There is nothing in it for insects to eat, and no wood fiber left exposed for moisture to break down the way it does in traditional wood products. For Oakland County homeowners dealing with wooded lots, mature trees, and the moisture that comes with them, this benefit is significant.
4. Low Maintenance, Long-Term Color Retention
With ColorPlus Technology, Hardie siding holds color for years without the constant repainting that wood demands. The factory-applied, baked-on finish is far more durable than anything applied in the field, and it comes backed by a 15-year limited warranty that covers peeling, cracking, and chipping. For busy homeowners across Oakland County who don’t want to spend their summers on a ladder or writing checks to painters, this is one of the biggest practical advantages Hardie has over other materials.
5. Curb Appeal and Home Value
Fiber cement siding consistently ranks among the highest-returning exterior upgrades in terms of resale value. It looks like real wood, comes in dozens of colors and profiles, and holds that appearance for decades. In competitive real estate markets across Oakland County, Royal Oak, and metro Detroit, a fresh James Hardie installation catches the eye of buyers and appraisers alike. It’s one of those upgrades that improves your daily enjoyment of your home and pays you back when it’s time to sell.
James Hardie in Oakland County: Installed by Level Up Improvement
At Level Up Improvement, we’re a roofing, siding, and windows company based right here in Royal Oak at 4425 Fernlee. We install James Hardie siding on homes throughout Oakland County and metro Detroit, and we’ve seen firsthand what this product does for a home’s protection and curb appeal. Whether you’re replacing old vinyl that’s seen better days or doing a full exterior transformation, we’d love to talk through your options.
If you’re an Oakland County homeowner ready to take the next step, give us a call or reach out online. We’ll get you a free estimate and walk you through exactly what James Hardie in Oakland County looks like for your specific home.
Level Up Improvement | Royal Oak, MI 48073 | 4425 Fernlee | Serving Oakland County and Metro Detroit

