New CertainTeed Showroom Royal Oak Coming to the Level Up Improvement
Level Up Improvement is continuing to grow, and one of the most exciting additions to our new location at 4425 Fernlee Ave in Royal Oak is officially underway. We are currently building out a brand-new CertainTeed showroom display that will allow homeowners throughout Oakland County and Southeast Michigan to explore roofing and siding products in person before starting their projects.
This has been something we have wanted to create for a long time.
As our company has continued expanding throughout Royal Oak, Birmingham, Troy, Rochester Hills, Bloomfield Hills, and surrounding communities, we knew we needed a space that would give homeowners a better and more hands-on experience when choosing exterior products for their homes. Now that we finally have the room to make it happen, we could not be more excited.
A huge thank you goes out to our CertainTeed representative, Aly, for helping make this possible. Aly recently sent over a massive amount of samples and display materials for the new shop, and the setup is going to look incredible once everything is fully installed.
From roofing shingle displays to siding colors, trim combinations, and exterior product samples, the showroom is quickly becoming one of the most exciting parts of our new location.
Why We Will Create a CertainTeed Showroom Royal Oak Homeowners Can Visit
One of the biggest challenges homeowners face during exterior remodeling projects is trying to make decisions based only on online photos or tiny sample pieces. Colors can look completely different depending on lighting, textures are hard to judge through a screen, and it can be difficult to visualize how everything will come together on an actual home, even with visualizers or renderings that don’t look authentic at all.
That is exactly why we wanted to create a dedicated showroom experience.
Our new CertainTeed showroom Royal Oak homeowners can visit will allow customers to physically compare products, see larger displays, and better understand the differences between various roofing and siding options. Instead of guessing what something may look like from a brochure, homeowners will be able to walk through real displays and get a much clearer picture of their options.
We believe this makes the entire remodeling process easier, more comfortable, and much less stressful.
Exterior renovations are major investments, and homeowners deserve the opportunity to see products in person before making those decisions. The showroom is designed to give customers a better overall experience while helping them feel more confident in their selections.
A Better Experience for Roofing and Siding Customers
At Level Up Improvement, we have always focused heavily on customer education and transparency. We want homeowners to fully understand the products they are choosing and feel good about their investment.
The new showroom helps us do exactly that.
Once completed, customers visiting our Royal Oak office will be able to compare multiple roofing shingle colors, siding profiles, trim options, and exterior combinations side by side. This is especially helpful for homeowners trying to coordinate full exterior remodels where roofing, siding, gutters, and trim all need to work together visually.
Many homes throughout Southeast Michigan have unique architectural styles, and choosing the right exterior color combinations can make a huge difference in curb appeal. Seeing materials in person allows homeowners to notice subtle differences in texture, depth, and color tone that often do not show up online.
The showroom will also allow our team to better explain product warranties, performance ratings, installation differences, and manufacturer options. CertainTeed products are known for their quality and durability, and we are proud to offer products from a manufacturer that homeowners trust.
Our New Royal Oak Location Gives Us Room to Grow
Before moving into our new location at 4425 Fernlee Ave, we simply did not have enough room to create the kind of showroom environment we envisioned. The new space has opened up a lot of opportunities for us to improve the customer experience and better showcase the products we install every day.
This move has been an exciting step forward for our company.
Not only does the new office allow us to better serve homeowners throughout Oakland County, but it also gives us the ability to continue expanding our roofing, siding, and exterior remodeling operations throughout Southeast Michigan.
The showroom is going to become a major part of that experience moving forward.
We want our office to feel welcoming, comfortable, and helpful for homeowners who may be planning projects for the first time. Instead of a high-pressure sales environment, we want people to be able to stop in, ask questions, browse products, and take their time exploring different options.
CertainTeed Products Continue to Grow in Popularity
CertainTeed products have become increasingly popular throughout Michigan because of their durability, appearance, and wide range of styles and colors. Many homeowners are looking for products that can handle harsh Michigan weather while still improving curb appeal and long-term home value.
That is one of the reasons we are so excited about this display setup.
The new showroom will allow customers to see the quality of CertainTeed materials up close while also exploring color combinations that fit the style of their home. Whether someone is considering architectural shingles, premium siding, trim accents, or a complete exterior renovation, having these displays available in person will make the process much easier.
We are especially excited about helping homeowners visualize entire exterior transformations before work even begins.
Stop By Our Royal Oak Showroom Soon
There is still plenty of work ahead as we continue setting everything up, but we are getting closer every week. Once the CertainTeed displays are fully installed, our new showroom is going to be an incredible resource for homeowners throughout Southeast Michigan.
We also want to give another huge thank you to Aly and the CertainTeed team for all of their support and for sending such a large amount of display material to help bring this vision to life.
We truly appreciate the partnership and cannot wait to show everyone the finished setup.
If you are considering roofing, siding, gutters, windows, or exterior remodeling work, we would love for you to stop by our new location at 4425 Fernlee Ave in Royal Oak once the showroom is complete. Being able to compare products in person can make a major difference when planning your project, and we are excited to offer that experience to homeowners throughout the area. Or get in touch with us here, and we’ll be happy to get the ball rolling by bringing everything to you.
More updates and photos coming soon as the showroom continues coming together.


